Archive

Published
Title
Category
Author
July 15, 2025
Right in the Feels
Emotions
Hamish McPharlin
October 8, 2025
Introducing Custom Questions
Product
Paul Albert
July 15, 2025
How Jake from state farm is bringing emotion to insurance
Insights
Hamish McPharlin
October 8, 2025
Introducing Netflix Simulated Environment
Product
Paul Albert
July 15, 2025
The Attention Fixation
Insights
Hamish McPharlin
October 8, 2025
Prime Video by Element Human: Why CTV is the Next Frontier
Company Updates
Paul Albert
October 8, 2025
Why Simulated?
Emotions
Paul Albert
July 15, 2025
Selling Skincare - we measured Dermalogica’s new influencer campaign to see how it stacks up
Insights
Hamish McPharlin
September 3, 2025
Introducing Steph Money
Company Updates
Steph Money
July 15, 2025
Generation Influenced: How Influencer Marketing Ignites Young Consumer Buying Behavior
Influencer Marketing
Nick Warner
July 15, 2025
The Psychological Mechanisms Behind Consumer Engagement with Influencers
Influencer Marketing
Nick Warner
July 15, 2025
The Proxy Metric Trap: Your Customers Don't Click
Advertising
Nick Warner
July 15, 2025
The Research Triangle Dilemma: Cost, Speed, and Quality Trade-offs
Insights
Nick Warner
July 15, 2025
Quantitative vs. Qualitative Research Comparison
Market Research
Nick Warner
July 15, 2025
Market Research Economics: What Panel Providers Don't Want You to Know
Market Research
Nick Warner
July 15, 2025
The Panel Selection Matrix: Matching Research Providers to Brand Categories
Market Research
Nick Warner
July 15, 2025
The Market Research Decision Tree: When to Build vs. Buy vs. Partner
Market Research
Nick Warner
July 15, 2025
Market Research & Consumer Insights Use Cases by Industry
Market Research
Nick Warner
July 15, 2025
The CTV Opportunity: Helping Brands See What They’re Missing
Advertising
Nick Warner
July 15, 2025
Zero to Monetized: How Steve Duke Built a Creator Business in 18 Months
Creator Economy
Hamish McPharlin
July 15, 2025
We Feel, Then We Think
Insights
Nick Warner
July 15, 2025
The Measurement Framework for Killer Influencer Campaigns
Influencer Marketing
Nick Warner
July 15, 2025
Metrics Aren't Measurement
Insights
Hamish McPharlin
July 15, 2025
The Next Big Shift in TV Viewing Habits
Creator Economy
Nick Warner
July 15, 2025
How AI can Build a Better World
AI
Nick Warner
July 15, 2025
Navigating The Creator Economy: Growth, Opportunities, Impact
Influencer Marketing
Nick Warner
July 15, 2025
The Lingua Franca for Creator and Influencer Marketing Measurement?
Product
Nick Warner
July 15, 2025
Research on the Market: The Power Of Creators In Evoking Emotion
Market Research
Nick Warner
July 15, 2025
Forbes: Meet the Company Predicting Your Emotions
AI
Nick Warner
July 15, 2025
Working with AI: Collaboration, Creativity, and Command
AI
Nick Warner
July 15, 2025
Building Ethical AI for Human Experience: Lessons from Element Human
AI
Matt Celuszak
July 15, 2025
Will AI Replace Market Research?
Market Research
Nick Warner
July 15, 2025
What's next for the attention economy and emotion AI?
AI
Nick Warner
July 15, 2025
Environment Expansion: YouTube Shorts
Product
Nick Warner
July 15, 2025
Let's Analyze Amnesty International's UK Housing Crisis Ad
Advertising
Georgina Wallis-Caddell
July 15, 2025
Let’s analyze CoorDown’s ‘Assume That I Can’ ad
Advertising
Georgina Wallis-Caddell
July 15, 2025
Let's Analyze Global Action Plan's 'Stop Following Me' Ad
Advertising
Georgina Wallis-Caddell
July 15, 2025
Let's Analyze Norwich City's Mental Health Ad
Advertising
Hamish McPharlin