Attention in Feed measures the immediate visual impact and stopping power of your creative content within the social media environment. This captures the critical first few seconds when users decide whether to engage or scroll past your content.

Brand Recall measures the effectiveness of your creative in building lasting brand memory and recognition. This determines how well your brand sticks in the audience's mind after exposure to your content.

Unaided/Aided Awareness tracks both spontaneous and prompted brand recognition to understand how well your creative builds brand awareness. This reveals whether your brand comes to mind naturally or only when prompted.

Emotional Response captures the raw emotional reactions that occur within the first few seconds of exposure to your creative. This reveals the immediate psychological impact and emotional resonance of your content.

Implicit Brand Associations uncover the subconscious connections and associations that your creative builds with your brand at a deeper psychological level. This reveals the hidden emotional and cognitive links formed with your brand.

Brand Favorability assesses the positive emotional connections and associations that your creative builds with your brand identity. This measures how well your content creates positive sentiment toward your brand.

Consideration evaluates how effectively your creative moves audiences from awareness to genuine consideration of your product or service. This measures the transition from knowing about your brand to actively thinking about choosing it.

Purchase Intent measures the direct impact of your creative on purchase intention and buying behavior among your target audience. This reveals how effectively your content moves people toward making a purchase decision.

Recommendation assesses the viral potential and word-of-mouth impact of your creative through recommendation likelihood and sharing behavior. This measures how likely people are to share your brand with others.