Turn Human Behaviors Into Machine Learned Empathy.
GET STARTEDCampaign effectiveness and brand impact derived from human data in real world digital environments.
Attention, Memory, and Emotion models. Brand lift, creative diagnostics, benchmarks.
All in one test, in a few days, at a fraction of what you're used to paying.
“The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.”
― David Ogilvy
"Measure what is measurable and make measurable what is not so"
- Galileo Galilei
"Element Human has been an invaluable partner in showing the business impact creators can have on brand performance."
"Element Human was not just key for the BBC’s project but also was engaging and a great learning experience for me personally!"
"We were amazed at what we achieved in such a condensed time frame"
"You are leading the way! A pleasure to work with your team."
"We are proud to partner with Element Human to delve even deeper into the emotional impact of creator content on audiences and offer actionable insights, empowering brands to maximise the impact of their influencer marketing campaigns."
"Element Human helps us deliver AI solutions for non-AI people. Developing plug and play solutions that help us capture real time human response to brand experiences and communications is of huge benefit to us."
"Creator Economy PSA... Vanity metrics surpassed long ago. Effectiveness, impact and ROI are all measurable with partners like Nielsen, Element Human and Circana."