Measure What Your Audience Thinks, Feels, & Says

Campaign Measurement for the Creator Economy.
Turn Human Behaviors Into Machine Learned Empathy.  

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Real world attention and emotion at the point of purchase.
Real world attention and emotion when interacting with a patient.
Real world engagement when interacting with an app.
Real world attention and emotion to optimise the audience experience.

You're in good company around here...

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Measurement is Broken

1.2% of campaign views get a click or engagement.
98.8% of campaign views are unmeasured.
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We measure and predict the full 100.0% - the human element.  

The precision of a behavioral research lab, the scale of a survey, the speed of modern marketing.

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“The trouble with market research is that people don't think what they feel, they don't say what they think and they don't do what they say.”
― David Ogilvy
What we do
HX Data
How it works
We measure and predict the ​Human Experience (HX).

We test creative assets inside mock platform environments by collecting, encoding, and modelling human data. Our data is comprised of biometrics, attention tracking, psychological tests, and survey responses from real humans - like you and me - through devices such as laptops and smartphones.

This data, collected in context, is then encoded and modelled to simulate the real world performance of an asset. Add in our infamous benchmarks and voila! Measuring your content's performance just became more science than art.
Through 10 years and 2.73 billion data points collected across, 89 countries, 7 environments, and 48 partners, we've developed a machine learned solution that understands how digital experiences shape human behaviors.
Freedom within a standard framework. Our methodology brings the rigor and our rich tapestry of data brings the creative freedom.

The combination of audience sourcing, survey, psychological testing, mock environments, attention tracking, biometric data, and emotional modelling gives you the most comprehensive market research solution out there. If there's a more comprehensive one, we'd like to know. Seriously, please tell us - we haven't found one yet.

Tying the comprehensive tests together, you'll leverage our benchmarks and predictors on day one. Farther down the line, you can create your own bespoke versions. Completing the trifecta, you'll build your catalog of historical campaign data, that gets smarter every time.
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What we do
What is HX Data?
How it works
"Measure what is measurable and make measurable what is not so" 
- Galileo Galilei

Meet The Protagonists

These are the stars of the show, leading the industry into an empathetic, digital future.

We are proud to partner with Element Human to delve even deeper into the emotional impact of creator content on audiences and offer actionable insights, empowering brands to maximise the impact of their influencer marketing campaigns.
Dr Hamish McPharlin

Ben Jeffries
CEO & Co-Founder
Element Human helps us deliver AI solutions for non-AI people. Developing plug and play solutions that help us capture real time human response to brand experiences and communications is of huge benefit to us.
Richard Owen
Richard Owen
Chief Transformation Officer
Element Human’s ‘toolkit’ approach allows us to bring cutting edge measurement techniques together to create a bespoke, world-first approach to influencer measurement.
Ian Forrester
Ian Forrester
SVP, Research & Analytics
We worked with Element Human to come up with something unique. They gave us the confidence to trust the Design Sprint process and we were amazed at what we achieved in such a condensed time frame
Lisa Lewers
Lisa Lewers
Founder & CEO
Element Human’s ability to produce sophisticated methodologies that are scalable, embeddable, and flexible for our needs allows us to produce research tools and programmes fit for purpose.
Dr Hamish McPharlin
BBC Worldwide
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BBC News
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Hall Partners
Whalar
Lewers
About our work

Measure once, cut once.

Measure what's valuable, not just what's easily accessible.

How we do it

Make it yours.

Your way of looking at the world is valuable.

We support that. That's why our platform takes on your branding, our algorithms train to your business, leaving you with your own, fine-tuned view of the world.

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Your Business

Seeing is Believing

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