Once a person enters an environment, their experience begins to engage with them. To measure these engagements, we use a number of traditional and proprietary tools like surveys, eye-tracking, and emotion recognition to understand attention, emotion, perception and intent to behave.

Human behaviours do not happen without memory. Memory is built upon engagement with experiences. To measure memory, we blend thought, recall and implicit memory tests to uncover a person’s current memory structure and how the experience shifted that to create a new one.

The last driver of human behaviour is the behaviour itself. People will behave in different ways even if they go through the same experiences. Here we measure the behaviour itself and the perception to understand the impact of the experience on an individual.