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Our proprietary HX Data model is built on 30.1 billion rich human experience data points across 90 countries with 226 brands to understand how drivers of human behavior inform performance.
"Our job is not to go in there and tell you what emotion they're feeling, necessarily. Our job is to see if body language and behaviors are indicative or leading indicators of a metric that matters to you and your business."
- Matt Celuszak, Founder & CEO
Human behaviours start and stop within the context of the environment. When we measure the drivers of human behaviour, we first need to understand where they are.
In media, that means measuring the audience experience across television, digital video, Instagram, or out of home. In other industries, it means digital physical environments like cars, classrooms, and care centres.
Once a person enters an environment, their experience begins to engage with them. To measure these engagements, we use a number of traditional and proprietary tools like surveys, eye-tracking, and emotion recognition to understand attention, emotion, perception and intent to behave.
Human behaviours do not happen without memory. Memory is built upon engagement with experiences. To measure memory, we blend thought, recall and implicit memory tests to uncover a person’s current memory structure and how the experience shifted that to create a new one.
The last driver of human behaviour is the behaviour itself. People will behave in different ways even if they go through the same experiences. Here we measure the behaviour itself and the perception to understand the impact of the experience on an individual.
"Their cutting edge technology and innovative methodology mean that we not only measure the impact of creator content for brands, but we can also explain the "why" behind those results."
"You guys are excellent partners, and we appreciate the innovativeness."
"Element Human helps us deliver AI solutions for non-AI people. Developing plug and play solutions that help us capture real time human response to brand experiences and communications is of huge benefit to us."
