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BBC Global NewsBBC Global News

BBC Global News

BBC Global News has been working with Element Human (initially under CrowdEmotion) for 5 years. In 2015 they worked together to develop the Science of Engagement (SOE) and productised a toolkit for content storytellers that measures true content quality and brand impact. The SOE is now in use across top global news companies, content creation agencies, and market research firms, who all want to drive quality brand storytelling.

BBC Global News
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BBC Global News

BBC Global News

BBC Global News has been working with Element Human (initially under CrowdEmotion) for 5 years. In 2015 they worked together to develop the Science of Engagement (SOE) and productised a toolkit for content storytellers that measures true content quality and brand impact. The SOE is now in use across top global news companies, content creation agencies, and market research firms, who all want to drive quality brand storytelling.

BBC Global News

HOW WE’VE HELPED

While the SOE redefined the way creative is evaluated, the process was too expensive and took too long, with each report taking up to 8 weeks to produce.

In 2019, the BBC came to Element Human to rebuild the Science of Engagement (SOE) process, with the goal of making it simple, fast and scalable. After a lot (!) of planning and discussion, we arranged a design sprint to agree all the final details. In the design sprint we came up with the concept for a push-button SOE tool, which minimises the costs and time spent on the research process and allows scalability. After launching this platform, they were able to cut their report time down from 8 weeks to 2 days.

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Problem
Solution

While the SOE redefined the way creative is evaluated, the process was too expensive and took too long, with each report taking up to 8 weeks to produce.

In 2019, the BBC came to Element Human to rebuild the Science of Engagement (SOE) process, with the goal of making it simple, fast and scalable. After a lot (!) of planning and discussion, we arranged a design sprint to agree all the final details. In the design sprint we came up with the concept for a push-button SOE tool, which minimises the costs and time spent on the research process and allows scalability. After launching this platform, they were able to cut their report time down from 8 weeks to 2 days.

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Problem
Solution

While the SOE redefined the way creative is evaluated, the process was too expensive and took too long, with each report taking up to 8 weeks to produce.

In 2019, the BBC came to Element Human to rebuild the Science of Engagement (SOE) process, with the goal of making it simple, fast and scalable. After a lot (!) of planning and discussion, we arranged a design sprint to agree all the final details. In the design sprint we came up with the concept for a push-button SOE tool, which minimises the costs and time spent on the research process and allows scalability. After launching this platform, they were able to cut their report time down from 8 weeks to 2 days.

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Problem
Solution

While the SOE redefined the way creative is evaluated, the process was too expensive and took too long, with each report taking up to 8 weeks to produce.

In 2019, the BBC came to Element Human to rebuild the Science of Engagement (SOE) process, with the goal of making it simple, fast and scalable. After a lot (!) of planning and discussion, we arranged a design sprint to agree all the final details. In the design sprint we came up with the concept for a push-button SOE tool, which minimises the costs and time spent on the research process and allows scalability. After launching this platform, they were able to cut their report time down from 8 weeks to 2 days.

Arrow Icon
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Problem
Solution

While the SOE redefined the way creative is evaluated, the process was too expensive and took too long, with each report taking up to 8 weeks to produce.

In 2019, the BBC came to Element Human to rebuild the Science of Engagement (SOE) process, with the goal of making it simple, fast and scalable. After a lot (!) of planning and discussion, we arranged a design sprint to agree all the final details. In the design sprint we came up with the concept for a push-button SOE tool, which minimises the costs and time spent on the research process and allows scalability. After launching this platform, they were able to cut their report time down from 8 weeks to 2 days.

Arrow Icon
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Problem
Solution

While the SOE redefined the way creative is evaluated, the process was too expensive and took too long, with each report taking up to 8 weeks to produce.

In 2019, the BBC came to Element Human to rebuild the Science of Engagement (SOE) process, with the goal of making it simple, fast and scalable. After a lot (!) of planning and discussion, we arranged a design sprint to agree all the final details. In the design sprint we came up with the concept for a push-button SOE tool, which minimises the costs and time spent on the research process and allows scalability. After launching this platform, they were able to cut their report time down from 8 weeks to 2 days.

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Problem
Solution

IN THEIR OWN WORDS

Dr Hamish McPharlin
Dr Hamish McPharlin
Head of Insight, BBC Global News
I’ve worked closely with Element Human for two years. Their technology and expertise allows us to prove the effectiveness of BBC branded content around the world. Our relationship with Element Human gets the attention of advertising agencies, opens doors, starts conversations, and is relied upon for our most sophisticated ad effectiveness research.​
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WhalarWhalar

Whalar

Whalar is an influencer marketing company on a mission to 'Liberate the Creative Voice'. Whalar is focused on leveraging technology to provide a new operating model for producing high quality creative work, accessing engaged audiences and gaining diverse consumer insights. They are the Facebook, Instagram and Snapchat official partner for influencers, have advertising legend Sir John Hegarty as Chairman and work with global brands like Unilever, Diageo, Estee Lauder, Nike, Apple and Ralph Lauren.

Whalar
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Whalar

Whalar

Whalar is an influencer marketing company on a mission to 'Liberate the Creative Voice'. Whalar is focused on leveraging technology to provide a new operating model for producing high quality creative work, accessing engaged audiences and gaining diverse consumer insights. They are the Facebook, Instagram and Snapchat official partner for influencers, have advertising legend Sir John Hegarty as Chairman and work with global brands like Unilever, Diageo, Estee Lauder, Nike, Apple and Ralph Lauren.

Whalar

HOW WE’VE HELPED

Despite the huge growth in influencer marketing in the past few years, no one has really established a consistent approach to measurement. The traditional methodology for testing content requires setting up research, fieldwork and analysis, takes 15 days and is very costly. There is currently no quick and scalable way to measure the impact of Instagram influencer marketing.

Whalar came to us asking for help to create an organic, push-button way to measure the impact and effectiveness of Instagram influencers, including the design of a performance metric that would capture the nuances of influencer marketing and as a result, confirm them as the leading influencer marketing agency.

We built a metric for organic influencer marketing which is now a default option on all their campaigns, helping Whalar to revolutionise the influencer marketing industry.

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Problem
Solution

Despite the huge growth in influencer marketing in the past few years, no one has really established a consistent approach to measurement. The traditional methodology for testing content requires setting up research, fieldwork and analysis, takes 15 days and is very costly. There is currently no quick and scalable way to measure the impact of Instagram influencer marketing.

Whalar came to us asking for help to create an organic, push-button way to measure the impact and effectiveness of Instagram influencers, including the design of a performance metric that would capture the nuances of influencer marketing and as a result, confirm them as the leading influencer marketing agency.

We built a metric for organic influencer marketing which is now a default option on all their campaigns, helping Whalar to revolutionise the influencer marketing industry.

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Problem
Solution

Despite the huge growth in influencer marketing in the past few years, no one has really established a consistent approach to measurement. The traditional methodology for testing content requires setting up research, fieldwork and analysis, takes 15 days and is very costly. There is currently no quick and scalable way to measure the impact of Instagram influencer marketing.

Whalar came to us asking for help to create an organic, push-button way to measure the impact and effectiveness of Instagram influencers, including the design of a performance metric that would capture the nuances of influencer marketing and as a result, confirm them as the leading influencer marketing agency.

We built a metric for organic influencer marketing which is now a default option on all their campaigns, helping Whalar to revolutionise the influencer marketing industry.

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Problem
Solution

Despite the huge growth in influencer marketing in the past few years, no one has really established a consistent approach to measurement. The traditional methodology for testing content requires setting up research, fieldwork and analysis, takes 15 days and is very costly. There is currently no quick and scalable way to measure the impact of Instagram influencer marketing.

Whalar came to us asking for help to create an organic, push-button way to measure the impact and effectiveness of Instagram influencers, including the design of a performance metric that would capture the nuances of influencer marketing and as a result, confirm them as the leading influencer marketing agency.

We built a metric for organic influencer marketing which is now a default option on all their campaigns, helping Whalar to revolutionise the influencer marketing industry.

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Problem
Solution

Despite the huge growth in influencer marketing in the past few years, no one has really established a consistent approach to measurement. The traditional methodology for testing content requires setting up research, fieldwork and analysis, takes 15 days and is very costly. There is currently no quick and scalable way to measure the impact of Instagram influencer marketing.

Whalar came to us asking for help to create an organic, push-button way to measure the impact and effectiveness of Instagram influencers, including the design of a performance metric that would capture the nuances of influencer marketing and as a result, confirm them as the leading influencer marketing agency.

We built a metric for organic influencer marketing which is now a default option on all their campaigns, helping Whalar to revolutionise the influencer marketing industry.

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Problem
Solution

Despite the huge growth in influencer marketing in the past few years, no one has really established a consistent approach to measurement. The traditional methodology for testing content requires setting up research, fieldwork and analysis, takes 15 days and is very costly. There is currently no quick and scalable way to measure the impact of Instagram influencer marketing.

Whalar came to us asking for help to create an organic, push-button way to measure the impact and effectiveness of Instagram influencers, including the design of a performance metric that would capture the nuances of influencer marketing and as a result, confirm them as the leading influencer marketing agency.

We built a metric for organic influencer marketing which is now a default option on all their campaigns, helping Whalar to revolutionise the influencer marketing industry.

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Problem
Solution

IN THEIR OWN WORDS

Ian Forrester
Ian Forrester
SVP - Research & Analytics, Whalar
When I joined Whalar in the influencer marketing space, I was immediately faced with some measurement challenges which had never before been solved. Element Human's ‘toolkit’ approach was ideal for this situation, as it allowed us to bring cutting edge measurement techniques together to create a bespoke, world-first approach to influencer measurement.

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