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Proprietary Insights

Strategic insight on what really drives attention, emotion, and memory.

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Proprietary Insights

Strategic insight on what really drives attention, emotion, and memory.

The Research Triangle Dilemma: Cost, Speed, and Quality Trade-offs

The evolution of market research trade-offs in an age of automation and AI.

Market Research Economics: What Panel Providers Don't Want You to Know

Insights for research leaders on cost/value structures, quality trade-offs, and emerging trends reshaping the industry landscape.

December 16, 2024

We Feel, Then We Think

Emotions are written into our DNA, influencing us in powerful ways, driving the evolution of a complex nervous system.

Field Notes

All about what we’re building & what we’re learning.

Introducing Steph Money

Element Human announces the appointment of Creator Economy Veteran Steph Money as its Vice President, Go-to-Market to accelerate the company's North American expansion.

Generation Influenced: How Influencer Marketing Ignites Young Consumer Buying Behavior

New research confirms influencer marketing as an exceptionally potent tool for brands targeting Gen Z and Gen Alpha, revealing the powerful mechanisms that drive purchases and build lasting brand loyalty through authentic digital connections.

The Psychological Mechanisms Behind Consumer Engagement with Influencers

New research reveals that while influencers excel at capturing attention, driving consumers to create and share content requires a deeper understanding of psychological motivators—and content remains king.

The Proxy Metric Trap: Your Customers Don't Click

90% of buyers never clicking before purchasing, it's time to embrace measurement that matters: People, Lift, and True ROI.

Quantitative vs. Qualitative Research Comparison

AI is dissolving the traditional boundaries between quantitative and qualitative research, creating powerful hybrid methodologies that deliver both statistical rigor and contextual depth.

The Panel Selection Matrix: Matching Research Providers to Brand Categories

A systematic approach to evaluating panel provider alignment with brand and category needs.

See how it works

The Behavioral Barometer

Extra extra, read all about it!

Introducing Steph Money

Element Human announces the appointment of Creator Economy Veteran Steph Money as its Vice President, Go-to-Market to accelerate the company's North American expansion.

Generation Influenced: How Influencer Marketing Ignites Young Consumer Buying Behavior

New research confirms influencer marketing as an exceptionally potent tool for brands targeting Gen Z and Gen Alpha, revealing the powerful mechanisms that drive purchases and build lasting brand loyalty through authentic digital connections.

The Psychological Mechanisms Behind Consumer Engagement with Influencers

New research reveals that while influencers excel at capturing attention, driving consumers to create and share content requires a deeper understanding of psychological motivators—and content remains king.

The Proxy Metric Trap: Your Customers Don't Click

90% of buyers never clicking before purchasing, it's time to embrace measurement that matters: People, Lift, and True ROI.

The Research Triangle Dilemma: Cost, Speed, and Quality Trade-offs

The evolution of market research trade-offs in an age of automation and AI.

Quantitative vs. Qualitative Research Comparison

AI is dissolving the traditional boundaries between quantitative and qualitative research, creating powerful hybrid methodologies that deliver both statistical rigor and contextual depth.

Seeing is Believing

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