All about the Creator Economy

To better support every workflow, we are excited to introduce a new, flexible option to our pricing structure: the Data Access Tier.

When Argos wanted to connect customers with their premium product range, content creators went big with a satirical take on the arts, Arghaüs.

We’re excited to announce the release of our newest supported ad format for Netflix: Single Title Sponsorship (STS). This ground breaking addition allows brands to test sponsorship advertisements for specific Netflix shows, providing unparalleled insights into how their creative resonates with audiences.

Measuring the emotional impact of content was a ‘nice to have’ for a long time, but for advertisers in 2025 and beyond it is becoming a critical part of reporting

Measuring the real impact of your advertising requires more than just top-line metrics. That’s why the Element Human Brand Lift Study now includes the option to add up to three custom questions, designed to explore product-specific considerations, brand tracker alignment, or other campaign-unique areas that standard metrics don’t cover. These tailored insights let you test what really matters to your business, helping you connect performance results with strategic priorities.

Introducing our latest addition: Netflix Simulated Environment