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Dig Deeper with Custom Brand Lift Insights
Measuring the real impact of your advertising requires more than just top-line metrics. That’s why the Element Human Brand Lift Study now includes the option to add up to three custom questions, designed to explore product-specific considerations, brand tracker alignment, or other campaign-unique areas that standard metrics don’t cover. These tailored insights let you test what really matters to your business, helping you connect performance results with strategic priorities.
Custom questions come in four flexible formats:
This means you can shape the feedback to match your measurement needs—whether you're validating new messaging, tracking intent signals, or surfacing clarity gaps in brand or product understanding. It’s a simple yet powerful way to deepen the quality of insights and sharpen decision-making across teams.
Important note: Custom questions are only available with Data Access or Full Report purchases. For brands that demand more than surface-level reporting, this feature provides the depth and specificity required to unlock smarter creative, better targeting, and measurable progress over time. Insight is only valuable if it’s actionable, this is how you get there.
