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Methodology
Awareness
Potential customers become aware of your brand and products.
Attention in Feed
Measures how well content captures attention in social media feeds and digital environments.
Brand Recall
Assesses the ability of consumers to remember and recognize your brand after exposure.
Top of Mind Awareness
Measures when your brand is the first that comes to mind in a category.
Unaided Awareness
Tests spontaneous brand recognition without prompting or assistance.
Interest
The stage where potential customers develop curiosity and begin to actively seek more information about your products or services.
Emotional Response
Measures the emotional impact and connection consumers feel with your brand content.
Key Moments
Identifies the most impactful moments that drive engagement and interest in your content.
Desire
The stage where potential customers develop a strong preference for your brand and begin to see it as the solution to their needs.
Implicit Brand Associations
Measures subconscious brand connections and associations formed through content exposure.
Explicit Brand Associations
Tests conscious brand connections and attributes that consumers actively associate with your brand.
Brand Positivity
Measures the positive sentiment and favorable attitudes toward your brand.
Consideration
Measures the likelihood of consumers considering your brand for their next purchase decision.
Action
The final stage where potential customers take the desired action, such as making a purchase, signing up, or converting in some way.
Purchase Intent
Assesses the probability of consumers making a purchase from your brand.
Recommend Intent
Measures the likelihood of consumers recommending your brand to others.
