We’re excited to announce the release of our newest supported ad format for Netflix: Single Title Sponsorship (STS). This ground breaking addition allows brands to test sponsorship advertisements for specific Netflix shows, providing unparalleled insights into how their creative resonates with audiences.
With STS, brands can now simulate the full sponsorship experience, including the Netflix bumper, their ad, and 90 seconds of the actual show content. This seamless integration enables advertisers to see exactly what viewers see, feel, and remember about their sponsorship creative and how it impacts critical brand metrics like attention, emotion, memory and brand impact.
Our system automatically stitches the sponsorship ad alongside the Netflix bumper and show content, creating a realistic viewing experience for participants. By applying our advanced biometrics, we track attention across the user’s journey, from the moment they choose the sponsored show to their engagement with the content itself. This means brands can measure the true impact of their sponsorship on audience perception and behavior.
Sponsorship advertising has always been a powerful way to align brands with premium content, but testing its effectiveness has often been complex and time-consuming. With our new STS format, it’s never been easier to test sponsorship advertising on Netflix. Brands can now gain actionable insights into how their creative performs in a real-world context, helping them optimize campaigns and maximize ROI.
Netflix has redefined streaming, and with their move into ad-supported tiers, they’ve opened the door for innovative advertising opportunities. Single Title Sponsorship is a natural evolution, offering brands the chance to connect with Netflix’s premium audience in a meaningful and memorable way. At Element Human, we’re proud to partner with Netflix to help brands unlock the full potential of sponsorship advertising and prove the value of their creative to advertising clients.
With STS, we’re not just making it easier to test sponsorship ads—we’re setting a new standard for how brands measure and optimize their impact in the CTV space.
