Creator Economy Veteran Steph Money to Spearhead Element Human’s US Expansion

NEW YORK, NY – September 2, 2025 – Element Human, the measurement company dedicated to bringing empathy to digital interactions, today announced the appointment of Creator Economy Veteran Steph Money as its Vice President, Go-to-Market for the United States. The strategic hire is set to accelerate the company's North American expansion.

As the leader in campaign effectiveness measurement for the creator economy, Element Human is also expanding its innovative attention, emotion and memory metrics into the CTV space with the support of industry giants like Amazon and Netflix. Money’s appointment will be crucial in leading this next phase of growth.

“Steph’s background is a rare mix of market research, global delivery, and commercial strategy that makes her the perfect leader for our US expansion,” said Matt Celuszak, Founder of Element Human. “That unique perspective paired with a human first mentality is exactly what we need to build a major presence in the US market fixated on AI. We’re excited for her to join the team and lead this crucial next step.”

As a foundational member of the team at ThisThat, Money was the architect behind the company’s global delivery framework, scaling the function and playing a critical role in its commercial success. Her diverse career is also shaped by experience at global entities such as Ogilvy, Edelman, and Kantar. A recognized leader in the creator economy, Money serves on the IAB’s Creator Economy Board and has been recognized as a "Rising Star" at the Global Influencer Marketing Awards.

“I’m thrilled to join Element Human, especially as this role marks my professional homecoming after 15 years in London. I deeply admire the company for its powerful mission to be the global standard for understanding human behavior as people interact with technology,” said Money. “Non-traditional advertising channels, from creator marketing to CTV, have been screaming out for a standardized measurement model that delivers both quality and speed, and I'm excited to work alongside the team to drive this next phase of Element Human’s expansion.”

About Element Human

Element Human (EH) is a behavioral data company pioneering Creative and Campaign Science to reveal what people truly see, feel and remember, so marketers stop guessing and start knowing.

Our platform decodes the hidden drivers of performance: attention, emotion, and memory. By combining behavioral and marketing science, we make the unconscious visible and actionable. From influencer campaigns to social video, connected TV, and digital advertising, we equip brands, media owners, and agencies with the insight to design work that connects, converts, and endures.

With Element Human, you see beyond what people say or do. You reveal the unseen.