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The Behavioral Barometer
The latest and greatest from your human experience guides at Element Human
Meet Matt Celuszak, founder of Element Human, whose company is at the forefront of developing emotion-predicting technology, as our Thomas Brewster reports.
Emotions happen before people think. So if you ask somebody how they feel, you're actually asking them how they think they feel because whatever they felt has already happened.
"Our job is not to go in there and tell you what emotion they're feeling, necessarily. Our job is to see if body language and behaviors are indicative or leading indicators of a metric that matters to you and your business."
- Matt Celuszak, Founder & CEO
"You guys are excellent partners, and we appreciate the innovativeness."
"We are proud to partner with Element Human to delve even deeper into the emotional impact of creator content on audiences and offer actionable insights, empowering brands to maximise the impact of their influencer marketing campaigns."
"Element Human has been an invaluable partner in showing the business impact creators can have on brand performance."
"They’re responsive, collaborative, and genuinely invested in our success, a rare combination that has made them a trusted partner of mine across multiple companies."
"Creator Economy PSA... Vanity metrics surpassed long ago. Effectiveness, impact and ROI are all measurable with partners like Nielsen, Element Human and Circana."
"Element Human was not just key for the BBC’s project but also was engaging and a great learning experience for me personally!"
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