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The Behavioral Barometer
The latest and greatest from your human experience guides at Element Human
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Product
Advertising
How Twitch Predicts Which Ads Audiences Love
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Let's Analyze Amnesty International's UK Housing Crisis Ad
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Metrics Aren't Measurement
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Brand lift and How to Measure It
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Why Memory Matters More Than Clicks in Advertising
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Hocus Focus: Effectiveness Beyond Attention
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Marketers Forget About Memory
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Category First, Brand Second: Legendary Brands Define the Game
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CTV Advertising Platforms Compared: 2025 Specifications, Costs, and Performance Analysis
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The CTV Opportunity: Helping Brands See What They’re Missing
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The Proxy Metric Trap: Your Customers Don't Click
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Faces Don't Lie: Facial Coding Beats Surveys at Predicting Sales
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