Platform metrics tell you what was delivered. They don't tell you what the audience actually felt — or if they remembered the right brand. We measure the layer in between.
341 studies · 211+ brands · 24-hour results
Your top creative scores 87th percentile for attention. 94% completion rate. Platform data says: winner. But when you measure what the audience actually remembered, 50% attributed it to a competitor. That ad cost you money.
~40% of 'winning' creatives build the wrong brandThe creator with the most views often has the lowest brand recall. We've measured this across 341 campaigns — the gap between platform performance and actual brand impact is massive.
Most-viewed ≠ most-rememberedImpressions aren't proof. Engagement isn't ROI. CPMs don't tell you if anyone remembered your brand. Yet every media allocation decision is based on exactly these numbers.
Six-figure decisions on vanity dataData thinks your campaign worked because people saw it. Your audience felt something different. We measure the difference.
Implicit memory testing reveals whether your audience remembered the right brand. Catches what platform metrics and surveys miss. 95% statistical confidence.
Stopping & Staying Power quadrant plots every creator by attention (stopping) and brand memory (staying). Top right: upweight. Bottom left: cut.
Eye-tracking heatmaps and emotion curves overlaid on your creative. See exactly which moment drove the response and which killed it.
Send creative Monday, see results Tuesday. Fast enough to optimize mid-campaign — not just report on what already happened.
Compare your results against 211+ brands across 8 markets. Platform-specific benchmarks — TikTok ≠ Instagram ≠ YouTube ≠ CTV.
"Creator A had done really well for attention in feed, they hadn't done as good a job for staying power. That was the one they wanted to put paid spend behind. Because if they had, it would have been a misattribution."
"This study is really transparent. Data are really clear. A 360-degree study — brand lift plus attention metrics in one."
"The key moments and eye tracking is definitely really unique. It gives you better understanding of what people are feeling rather than saying."
Your first study shows which creative to put budget behind — and which is building the wrong brand.
Every study adds to your brand's intelligence. You learn which creators, formats, and moments actually drive recall.
No more gut-feel budget calls. Your team briefs, selects, and allocates based on behavioral evidence.
Your competitors guess. You measure. Every dollar goes to work for your brand, not someone else's.
Join 211+ brands that stopped optimizing for delivery metrics and started measuring what humans actually notice, feel, and remember.
Yes, show me how →15 minutes. We'll show you real brand impact data from your category.