Views and engagement don't tell you what actually builds your brand. See which creatives people notice, feel, and remember — in 24 hours.
472+ brands · 26 markets · 8 languages
We'll send your Creative Scorecard breakdown within 24 hours. Here's what to expect:
The creative that "wins" on platform metrics is the wrong choice about 40% of the time. Nearly half your amplification budget might be building someone else's brand.
~40% misattribution rate across 472+ brandsHigh views doesn't mean high recall. A creator with 2.1M views had 12% brand recall. Another with 410K views had 78%. The algorithm can't tell you that.
Most-viewed ≠ most-rememberedWithout behavioral data, you're choosing which creative gets more spend based on metrics that were designed for the platform — not for your brand.
Six-figure decisions on vanity dataYou already sense something's off. The views look great. The engagement is fine. But the brand isn't growing the way it should. Here's why — and what to do about it.
This is what your audience sees. Content worth thousands in production and millions in media spend.
But what actually happens when they see it?
Eye tracking reveals exactly where your audience looked — and what they missed entirely.
87% noticed the product. Only 12% saw your logo.
Second-by-second emotional response shows which moments resonate and which fall flat.
Peak engagement at 0:08. Attention drops at 0:18 — the brand mention feels forced.
Implicit memory testing measures what sticks — not what people say, but what they do.
78% recognized the brand. Only 31% recalled the product unaided.
The final proof: did this creative change how people think and intend to act?
+24pt favorability. +12pt purchase intent. It works — but the logo needs repositioning.
"We were putting 80% of paid behind the wrong creator. Element Human showed us in 24 hours what months of A/B testing couldn't."
"Element Human has been an invaluable partner in showing the business impact creators can have on brand performance."
"We finally had proof for the CFO. Not just 'this ad got views' but 'this ad changed how people think about our brand.' That's a different conversation entirely."
Your first study shows which creative to put budget behind — and which to pull. Immediate impact on next week's spend.
Every study adds to your brand's intelligence. You learn which emotions, moments, and formats actually drive recall.
No more gut-feel budget calls. Your team briefs, selects, and allocates based on behavioral evidence.
Your competitors guess. You measure. Every dollar in creative goes to work — for your brand, not someone else's.
Join 472+ brands across 26 markets that stopped guessing and started measuring what humans actually notice, feel, and remember.
Yes, show me how →No commitment. We'll show you a live scorecard from a real study.