Heat map and attention curve from your content into the ad break and back out — the one signal that defends your rate card. Custom environments across streaming, premium publishers, social, and bespoke formats. Independent third-party panel. Forced exposure.
The attention curve sustained from your programming into the ad break and back out — proven, in your platform's actual UI, against a matched control. The line your sales team puts on every pitch from now on.
Brand-lift studies measure recall and awareness. Surveys measure what people think they remember. Pre-tests measure ads in stock players nothing like your actual environment. None of it isolates what your platform contributed — the variable your sales team is actually trying to defend.
Then there's passive cross-platform attention. Useful for media planning, useless in a renewal meeting — because attention-as-currency averaged across the open web doesn't tell an advertiser what your environment did for their campaign.
You walk into the rate-card defence with three different reports, none of which prove the platform held attention through the ad. The advertiser's procurement team already saw the same numbers from your competitor. The conversation defaults to price.
Hover any card for the detail. Built for rate-card defence.
Sustained through the ad break.
The single signal that's platform-evaluating, not creative-evaluating. Your sell-point line — measured in a faithful recreation of your actual UI.
Where eyes landed inside your ad.
Eye-tracking on the actual frame, in your platform context. The differentiator competitors can't replicate in stock environments.
Joy, surprise, attention — in context.
Facial coding inside the rebuilt platform UI. The signal that explains why your inventory commands a premium against attention-only competitors.
Aided & unaided recall — mapped to moments.
Memory tied to the timeline, not a 24-hour survey. Know which scene people remembered, and at what depth.
In their own words.
Open-ended responses captured in the same panel session. Context for the attention curve — quotable proof points for the sales deck.
Recall, awareness, attributes vs. matched control.
Same panel, same session, same forced exposure. Survey-grade rigour with behavioural-grade granularity. Never floating alone.
CPM premium, justified.
Show advertisers your inventory delivers more attention per impression than the platforms charging less. The data Netflix uses to defend single-title sponsorships against run-of-network.
Streaming · Publisher pre-roll · Social in-feed · Sponsorships · Bespoke.
The environment rebuilt to match yours — streaming player, publisher article-page pre-roll, social in-feed, or a fully custom build. Bespoke format pipelines on request.
Controlled. Comparable. Defensible.
Repeatable across campaigns, comparable across renewals. Methodology your client's procurement team can interrogate and your competitor can't replicate.
Not platform-funded. Not survey-only.
No house numbers, no marking your own homework. The non-bias signal advertisers actually trust at renewal.
Pause, scrub, share — and pull the chart into your own template.
Interactive timeline your sales team can open. Export-ready outputs they drop into the deck template they already use.
That engagement line — coming from our programming into the TVC and then out again — that's our sell point.
Commercial Lead · Premium Streaming Platform
That's probably their USP — we don't work with any other providers that can do that type of thing.
Measurement Partner · Premium Streaming Platform
Element Human is like our video exclusive — it goes beyond your standardised brand-uplift study.
Ad Effectiveness Lead · Premium Publisher
Brand-lift study, attention currency average, awareness tracker. All measure the creative or the panel — none isolate what your environment contributed. Renewal defaults to price.
The attention curve from programming, through the ad, and back out — measured in your platform's actual UI. The single chart that says "the environment held attention" — and that defends the rate card.
30-minute call. No pitch deck.
A member of the team will reply within one working day at your inbox.
What this is not